In the inaugural episode of The Impactful Coaching Podcast, we delve into the fascinating world of online content promotion and search engine optimization (SEO) with Stewart Vickers. As an industry expert who has spent countless hours in the trenches of digital marketing.
Stewart generously shares his insights, strategies, and anecdotes about navigating the ever-evolving landscape of online content promotion. Drawing from his extensive background, he reveals the secrets behind mastering SEO and how it can revolutionize a coach’s online presence. Listeners can expect to gain valuable tips and practical advice on how to effectively reach their target audience, build a strong online brand, and ultimately amplify their impact as coaches in the digital realm.
But what truly sets Stewart apart is his genuine passion for working with coaches from around the world. He understands the transformative power of coaching and recognizes the immense value coaches bring to their clients’ lives. Stewart’s deep appreciation for this profession fuels his commitment to helping coaches thrive in the online space. During our conversation, he opens up about his personal journey, highlighting the moments that ignited his enthusiasm for supporting coaches in their pursuit of success.
Join us for an engaging conversation with Stewart Vickers on The Impactful Coaching Podcast’s first episode, and embark on a journey that will leave you equipped with the tools and knowledge to make a lasting impact in the digital realm.
Find Stewart Online
Subscribe to Impactful Coaching Podcast
2:20 – Discusses the value of public speaking engagements and how to make them worthwhile.
5:50 – Talks about getting distracted by focusing too much on ROI (Return on Investment) or revenue per user.
6:40 – Mentions the concept of “launch-jacking,” a marketing strategy that involves leveraging the launch of a new product or service.
10:00 – Introduces Stewart’s power-lever method and the importance of understanding Google for SEO (Search Engine Optimization) purposes.
13:00 – Emphasizes the significance of niching down, using the example of an intuitive life coach.
16:00 – Shares Stewart’s backstory, providing some context about his experiences and expertise.
17:37 – Discusses the old way of doing SEO, presumably contrasting it with more modern approaches.
18:00 – Compares short-term content with long-term lasting content and their respective benefits.
20:00 – Shares Stewart’s personal story of being burgled, possibly relating it to a broader lesson or message.
26:00 – Describes the speaker’s experiences with other SEO agencies and highlights issues encountered with major agencies.
29:00 – Raises concerns about the lack of deliverables in some services and addresses the ethical implications.
31:00 – Discusses the importance of link building and mentions it as one of the deliverables offered by the company.
33:00 – Differentiates between link insertions and guest posting, presumably in the context of SEO strategies.
35:00 – Mentions encountering a roadblock related to deliverables, possibly discussing a specific situation or challenge.
40:00 – Explores the reasons for working with coaches and their value in personal and professional development.
44:00 – Questions why low-ticket items don’t scale effectively, possibly referring to products or services with lower price points.
48:00 – Discusses when it is appropriate to become a coach and potentially explores the prerequisites or considerations involved.
50:00 – Identifies common mistakes made by coaches and provides insights on how to avoid them.
54:00 – Explores the distinction between technical knowledge and a framework or methodology in the context of coaching or problem-solving approaches.